Ambition calls for presence, clean air…
a fitting brand.
Meet TripleAir Technology, a genuine Dutch manufacturer of high-quality EPA, HEPA and ULPA filters from Emmen. Their filters purify the air in cleanrooms, operating theatres, pharmaceutical factories and chip manufacturing plants across the globe.
Technically state of the art, internationally active and ISO-certified. But the brand presence and online presence? Those lagged behind the company’s ambitions. When Bas Stenekes came to us, the brief was clear: make sure the brand shows what TripleAir truly is.
Preserving value through SEO migration
From domain to foundation
For TripleAir, our Webbazen built a fully bespoke website. Not a website that simply lists the products, but a platform that lets TripleAir’s expertise and character speak for themselves. Products, applications and sectors are clearly organised, so that a hospital buyer finds their way just as quickly as a technical specialist in the pharmaceutical industry. The site matches who TripleAir is: professional, technical and international.
Preserving rankings
At the same time, we carried out a careful SEO migration. TripleAir changed its primary domain, and that kind of change can wipe out solid findability in one go. We didn’t let that happen. By carefully analysing the existing pages and rankings, tightly setting up the redirects, and logically structuring the content, what had been built up was preserved. This created a solid foundation to keep building on.
Consistently found
Staying visible
A good website is a start. But a company with international ambitions needs more than a strong homepage. That’s why we also handle social media management, and the rest of TripleAir’s marketing. With targeted content, the company stays visible to customers, partners and distributors, both in the Netherlands and beyond. Consistent, on-brand, and with an eye for the technical audiences TripleAir serves.
Consistent across every channel
Online and offline
We didn’t stop there. Our friends at Bureau Blinkers took care of the offline translation. They developed a refreshed brand identity, a practical style guide, product flyers and on-location photography. This means the look and feel of printed materials, presentations and trade fair materials seamlessly matches the new website. Everything speaks the same language, whether it’s a trade fair presentation in Frankfurt or a product page on the site.
The result.
TripleAir now has a brand presentation that matches the company they are. Technically strong, internationally oriented and recognisable in everything they put out, online and offline. From website to flyer, from social post to style guide. The brand no longer lags behind the ambitions, it leads the way.
“Webba quickly understood where we stand and where we want to go. That saves a lot of explaining.”
Bas Stenekes, TripleAir Technology
Shall we get started together?
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