From idea to execution
Growing together.
In 2024, Mark approached Webba with an idea: a bespoke tailoring business combining down-to-earth Drenthe charm with Italian craftsmanship in Meppel. An idea that grew into De Kleermakers.
De Kleermakers focuses on men who want to look stylish, whether that’s for a business meeting, a wedding, or simply because it’s time for clothing that truly fits well. From tailored suits to wedding suits, shirts, trousers and shoes: everything made to measure, everything with care.
The ambition was clear. The online presence wasn’t yet. That’s where we came in.
Problem statement
The challenges
When Mark started out, there was already a website. Present, but barely visible. The biggest challenge? Findability. Especially in a competitive market like bespoke and wedding fashion, dominated by national players and big cities.
From Elementor to custom-built
The existing website had been built with Elementor by Mark himself, which came with the usual limitations. But as a fledgling entrepreneur, you simply can’t do everything at once. Luckily, our Webbazen love a good challenge.
Our solution
We started with online marketing, focusing on SEO. First the low-hanging fruit: keywords around weddings and made-to-measure clothing with direct purchase intent, targeted regionally. From there, we gradually grew towards more competitive, nationwide keywords.
The results weren’t long in coming:
- Strong rankings for relevant search terms.
- First-page rankings for nationwide keywords.
- A steady stream of quality visitors.
Bursting at the seams
And it showed! At one point Mark almost wanted to stop, because his calendar was already so packed that he had to work weekends too. Still, we kept building De Kleermakers’ online presence. In 2025, Mark came to us with a new request. The company was growing fast: an extra staff member, plans for a bigger location. De Kleermakers was literally bursting out of its jacket.
So we got to work on the website. The goal: a bespoke website that not only symbolises the brand and showcases the craftsmanship, but also maintains and grows findability, while driving conversion.
Ready to grow
Our designers got to work on a fitting, bespoke design. Not with chalk, scissors and fabric, but fortunately in the digital realm. Each to their own trade.
We soon arrived at a design Mark was excited about, and along the way we also came up with a solution for Mark’s paper diary: a smart integration between the site and his calendar, in collaboration with MKB IT and Microsoft 365, allowing customers to book an appointment online directly. Less risk of a forgotten appointment, and a perfect platform to ramp up online marketing.
Process.
After a smooth build process by our developers, the necessary checks and balances, and our marketers filling the site with content, the result is stunning! Thanks to our new server cluster, the website isn’t just beautiful, functional and findable, but also lightning fast.
But of course we’re going to say it was a fantastic process and that we’re happy with the result. Why should you believe us, though, when you can hear it from Mark himself?
“Joran Lars and his team totally get it. From the first idea to execution, they think along with you. Communication is nice and fast and smooth. Super happy with the result delivered!”
Mark, De Kleermakers
Shall we get started together?
What can we help you with? Let us know!
We’re curious to find out who you are and what challenge you have for us. Send us a message and we’ll get back to you as soon as possible!
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