A new online direction
A strong foundation for growth.
Harwig once started out as the electrical installer in Emmen. Since then, the company has grown into a broad specialist in installation, electrical and security engineering, with multiple locations across the north-east of the Netherlands.
They work for sectors where reliability isn’t a marketing term but simply everyday practice: education, healthcare, government and industry. They speak that language, not only technically, but practically too.
When Harwig decided to rebuild their brand together with advertising agency Villa5, a logical next step followed: a website that could truly carry that new brand. We were brought on board to build this new digital foundation.
Clear & strong
The brand as the starting point
The brief was clear: build a site that lets Harwig’s new brand speak for itself, without drowning in technical gimmicks. No animation circus and no unnecessary complexity.
Just a clear, strong website in which:
- The new brand truly comes into its own.
- The specialisms are presented clearly.
- Visitors quickly understand what Harwig does and for whom.
- The site is ready to power marketing.
A platform that works for clients who simply want to know: ‘’can you sort this out for us?’‘.
From fragmentation…
back to overview
Harwig does a lot. Installation engineering, electrical engineering, security. And all of that across multiple sectors too. That’s powerful, but online it can quickly start to feel fragmented.
That’s why we structured the website so the story stays logical for visitors. Not organised around internal departments, but around recognisable solutions and sectors. This creates a website where visitors quickly find their way, and where Harwig shows itself exactly as it is: a partner that takes care of technology. Full stop.
The brand translated
The new brand developed by Villa5 formed the foundation for the website. Our task was to translate that brand into a digital environment that feels just as clear as the design.
That meant:
- A bespoke website that fits the brand precisely.
- A calm and clear interface.
- Strong typography and imagery.
- A structure that grows along with the company.
All with a single goal: a website that feels professional without becoming impersonal.
SEO migration
Keeping the rankings
Because Harwig had already built up good online findability, a careful SEO migration was essential. So at launch, we analysed the existing pages and rankings and then carefully set up the redirects. By structuring content logically and keeping the URL structure almost entirely intact, the visibility built up over time was preserved, laying the foundation for further growth.
Stronger & stronger
A stable foundation
The collaboration didn’t stop at launch. Harwig was already working with us on Google Ads, and the new website only made that stronger. The site now serves as a stable platform where campaigns can land and where potential customers quickly find what they’re looking for.
No isolated actions. A digital environment that supports marketing.
The result.
Harwig now has a website that matches the company they are today: professional and clear, well organised for the various sectors they work in, technically solid and ready for further growth. Not a platform that tries to impress with effects, but a digital foundation that simply does what it needs to do. And sometimes that’s exactly where the strength lies.
“Webba, a dynamic company that takes you on the journey towards a meaningful website.”
Richard, Harwig
Shall we get started together?
What can we help you with? Let us know!
We’re curious to find out who you are and what challenge you have for us. Send us a message and we’ll get back to you as soon as possible!
Contact form
"*" indicates required fields